by michelle@mustbeclever.com | May 4, 2020
Early Bird Foods & Co.Logo, brand i.d., illustration, and packaging for a small-batch, premium granola. The identity for Early Bird Foods & Co. draws inspiration from hand painted fruit-crate designs, reflecting a nostalgic era where food was fresh and wholesome...
by michelle@mustbeclever.com | May 4, 2020
Samaya SpaLogo and ad campaign samaya spa. A new spa with a natural and holistic approach to wellness and healing. After researching eastern philosophy and iconography, I created a simple, powerful logo for that blended clean modern typography with a classic balanced...
by michelle@mustbeclever.com | May 4, 2020
NY Palace Ad CampaignThe NY Palace hotel, needed a sophisticated ad campaign to position itself in a way that would help it stand out from many other luxury NYC hotels. This ad campaign re-imagines historical narratives with edgy, tongue-in-cheek puns. Each ad...
