About me

I’m a multi-disciplinary creative who is driven by knowledge and insight. My love of research evolved over a career developing concepts, experiences and identies for products and services across a wide variety of industries.

For me, a strong understanding of the users and their goals, needs, values and priorities is the common foundation that sets any product or solution up for success. Evaluative research is equally important as it ensures that our solutions are grounded in reality and optimized for impact and adoption.

Outside of work, I enjoy spending time with my husband and two Vizslas trail running and hiking, listening to psychology and technology podcasts, knititng and creating CNC crafts, playing board games and cooking. My long list of hobbies is a testament to my love of learning new things and having new experiences.


phone 718.344.9695   /   email michelle@mustbeclever.com

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