by michelle@mustbeclever.com | May 4, 2020
abba Marketing CampaignAn ad campaign for abba pure performance hair care encouraging women to invent a bold look inspired by...
by michelle@mustbeclever.com | May 4, 2020
American Crew Stylist AppClient profile app for American Crew stylists to keep a record of imagery and notes about the haircuts and styles they have provided for their...
by michelle@mustbeclever.com | May 4, 2020
abba Sonnet CollectionAn extention of the abba brand look and feel, The Sonnet Collection features the same connection with natural elements, while leveraging the abba leaf design motif with bold colors and overlay effects for even more graphic...
by michelle@mustbeclever.com | May 4, 2020
205 Water Street BrandingIdentity and brand look and feel directions for a luxury real estate development in DUMBO NYC. The three concepts touch on three unique aspects of the location. The first leverages a monogrammed pattern evoking a high-fashion feel. The second...
