DermCollective was working to launch an online publication focused on skin care and beauty. The website needed an energizing brand look and feel that would engage visitors and be memorable and easily recognizable across social media channels.

I started with developing a memorable repeatable pattern, illustrated in several different color palettes to help code the content as well as bring visual variety to the space. The logo type blended an editorial font feel with a clean and geometric font filled with the pattern element. The DermCollective “d” serves as an easily recognizable shorthand for the brand.

After completing wire framing of site content, these design elements were brought into the modular components to bring the site to life, making a vibrant and contemporary statement.