Revanesse Versa Brand Campaign

Prollenium, a global manufacturer of medical aesthetic products was looking to introduce their flagship product, Revanesse, to the US market. The first step of this project was a comprehensive market analysis and brand positioning that helped to discover, define and highlight the unique characteristics of the product, differentiating this unique dermal filler from other well-established and well-known products already in this market.

The second step included naming of the product and package design. While the previous packaging felt more medically focused, the new packaging reflects a high-end beauty product in sophisticated and exclusive black on black with soft touch and gloss UV finishes.

A new marketing campaign that focused on the premium quality of the product, leveraging aspirational lifestyle imagery and a confident tone of voice, elevated the product inspiring both medical aesthetic providers and their patients. Concept development and copywriting, photo/video shoot production and art direction, retouching and video editing all came together to produce memorable and ownable content that garnered industry-wide attention and accolades. The campaign was rolled out in a complete redesign of the corporate website and all supporting collateral materials and environmental signage.

A carefully constructed social feed blended technical and promotional product messaging with beauty trends and tips to build on the brand’s character and capture and engage its audience.