Revanesse Versa Brand Campaign
The second step included naming of the product and package design. While the previous packaging felt more medically focused, the new packaging reflects a high-end beauty product in sophisticated and exclusive black on black with soft touch and gloss UV finishes.
A new marketing campaign that focused on the premium quality of the product, leveraging aspirational lifestyle imagery and a confident tone of voice, elevated the product inspiring both medical aesthetic providers and their patients. Concept development and copywriting, photo/video shoot production and art direction, retouching and video editing all came together to produce memorable and ownable content that garnered industry-wide attention and accolades. The campaign was rolled out in a complete redesign of the corporate website and all supporting collateral materials and environmental signage.
A carefully constructed social feed blended technical and promotional product messaging with beauty trends and tips to build on the brand’s character and capture and engage its audience.