American Crew Independent Collection

About This Project

The Independent Collection from American Crew. concept, logo, identity/visual development and copywriting. The independent collection is all about individual style. The isolated I in the logo and the unexpected arrangement of letters in headlines throghout the campaign reflect this feeling of singularity and indivuality. Campaign included hard cover ‘look book’, technical styling guide, iOS/android app containing style tips and inspiration, and promotional duo boxes.

Category
App Design, Brand Identity, Interactive, Print, User Experience